Monthly Message from the Editor

Recommended Resource – Marketing Train E-Systems

Coaches Corner – Time-Out Tip

Time-Out is a definite MUST for women - not only when our last nerve is tested, but everyday. You may be thinking your life is too busy and your schedule too full, but there are ways to make time for yourself.  Join me next month as I explore the importance of Time-Outs not just for kids, but for MOMS.  Happy Mother's Day!

Dolly Norris Hooker, a busy wife, mother and entrepreneur, understands the demands of family and career. For over two decades, Dolly has successfully run her own business while raising a family. She has been coaching since 2005 and as the Co-Founder and Coaches Director of The Missing Piece, LLC, she not only teaches others to be coaches (go to http://everywomansnorthstar.com/pc/jtccoachtraining.html for more information), but provides her students with the foundation to build successful practices.  You can learn more by going to her blog at www.fromawomansheart.com.

© 2010
You have permission to reprint this article electronically or in print, as long as the text and byline remain unedited. A courtesy copy of your publication would be appreciated.

Upcoming Trainings

Check out all the awesome free and paid new classes we have coming this month!  Also - support us as we start reaching out to reach 10,000 women at outside speaking engagements! 

We are taking the month of May to work on updating the website and put some other things in place to make your interaction with us easier.  We will be back with more complimentary teleclasses and upcoming groups in June.

Complimentary Consultation

Sign up at http://www.professionaladminteam.com/consult.html for a complimentary consultation to find out how we can help you!

Marketing Article – What Is a Marketing Train?

Adapted from "The Marketing Train System" (Edition 1) by Patty Benton, www.everywomansnorthstar.com/MTSEBook.html

In order to build and maintain a full and thriving business, it is critical that you create and execute a marketing system. I call it the “Marketing Train.”

As a business owner, you will always need to engage in marketing. However, your marketing becomes a lot easier and more effective when you have a system, versus haphazardly doing a wide variety of unrelated marketing tactics.

There are four crucial steps for creating an effective Marketing Train:

1. Target your Who and What.
2. Do “What Works” and “What Works for You.”
3. Focus on providing Value.
4. Take consistent, persistent Action!

The entire Marketing Train system is about keeping things linear and simple. If you follow these four guidelines when creating your Marketing Train, you will get more clients and grow your business. Period.

In the Who, What and How chapter I talked about the importance of being and acting like a “True Business Owner” in order to build a thriving business. I also addressed the BIG difference between doing your business and marketing your business. Building a successful business requires doing effective marketing.

Having a system for your marketing is the only way to be a successful marketer. You can’t just do marketing when you feel like it or when you “need” clients. It needs to be an integral, ongoing, automatic part of your business.

Having a marketing system is the opposite of executing a hodge-podge array of marketing strategies with little rhyme or reason that may or may not work. Rather, you want to create and execute a well thought-out and properly sequenced marketing system. This system should be comprised of the marketing strategies “that work” to ultimately funnel prospective clients into a Complimentary Consultation.

Although it takes time up front to develop your marketing system, you will end up spending far less time and energy marketing in the long run. And, perhaps the best benefit of all, having a system makes marketing a lot less stressful!

To make it easy for you to develop an effective marketing system, I use the analogy of creating a “Marketing Train.” The Marketing Train is your marketing system.

If you are interested in setting up your Marketing Train and learning how YOU CAN market and have FUN in the process, check out our Marketing Train System.  We now have something for everyone, based on your individual needs from a book, to live coaching, to an independent e-course.  Check out our special e-version launch prices available only through May 15, 2010 www.everywomansnorthstar.com/pc/marketingtrain.html!
 

Patty Benton is a teacher who has taken her teaching abilities and created a coaching practice like no other. She began as a Virtual Assistant, building an amazingly diverse and professional team providing support to Coaches who are looking to take their business to the next level through teleseminars, providing web and graphic design, as well as newsletter services (JERPAT, LLC).  She became passionate about helping other women who desire to work from home, achieve their dreams.  She partnered with Dolly Norris Hooker to bring a complete coaching program, The Missing Piece, LLC, designed to reach virtually every woman where she is at, and help to find her missing piece(s) to a fulfilling life.  You can learn more by going to her blog at www.fromawomansheart.com.

© 2010
You have permission to reprint this article electronically or in print, as long as the text and byline remain unedited. A courtesy copy of your publication would be appreciated.

Computer Tips from the Computer Guru – The Infamous “Send Error Report” is SUSPICIOUS!

If you use Microsoft products I know you have seen the image below and it either bugs you like it does me or you actually click the "Send Error Report" button.



Well, I have my own opinions on that window above and you might not agree, but that is ok.

Microsoft has been putting out poor products for awhile now and I really think they put those products out really fast to make that FAST BUCK! So they use this error reporting feature for us to help them fix their problems, which could have been fixed before they put the product out on the street.

We click the "Send Error Report" button and they get the problem and then they put a fix out using the "Automatic Updates" feature.

They are basically using us as "BETA Testers" for free and they are making all the money!

Click here to read on to how these reports are being utilized http://www.jerpat.org/wordpress/?p=366.
 

Jerome Benton is the owner of JERPAT, LLC a Web Designs and Virtual Assistance company, http://www.jerpat.org. He specializes in web design and has partnered with his wife's virtual assistance business to give every company the quality services they need at an affordable price. You can learn more about Jerome at www.professionaladminteam.com.

© 2010
You have permission to reprint this article electronically or in print, as long as the text and byline remain unedited. A courtesy copy of your publication would be appreciated.

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