Why Do I Need SEO?

(866) 960-8840

Why Do I Need SEO

You’ve gone through the steps of setting up your business, getting all your licenses and insurance in place and you’ve designed your site or hired someone to design it for you…. Now, how do you get people to your site or to choose your site over one of the millions of others out there?

An effective working website is the most cost-effective advertising, marketing, informational and promotional medium available to businesses of any size. It’s imperative, especially as a small business competing with larger businesses, to optimize your site for search engines using keywords or keyword phrases. Most people don’t look past (at most!) the third page of search engine results when they’re searching for something online. Using search engine optimization is the best way to get your site noticed by the search engines.

By using good search engine optimization techniques for your website, you can boost your rankings on search engines. There are many steps to optimizing your site:

Knowing your online competition
Picking out targeted keywords and phrases
Submitting your site to search engines
Rewriting and revising your content to make it the best it can be and using your keywords and phrases in it
Making sure you don’t have any “unethical” SEO items on your site that may “blackball” your site from the search engines
Using meta tags properly
Making sure your site is properly designed and looking good
Keeping on top of your site rankings and freshening your content to bump your ratings even more

Now, you’ve researched where you want to be on search engines like Google and Yahoo, but you still have no idea where to start? Look into hiring an SEO guru to help you through the steps or do this part for you. Most SEO gurus will ask for a list of keywords that they will then optimize with keyword tools or help you research to make sure that those are the best keywords for you to use.

Working with someone to achieve higher search engine rankings may take up to several months. The initial part of the project will come in the form of search engine submissions and meta tag keywords, plus they will work with you for keyword-rich content on your sites. Then, over the next few weeks/months, they should help you to track your placement on the search engines and suggest other changes to bump your ratings higher.

Search engine optimization is not a quick project… It takes research and work. If your first try doesn’t reap the benefits you were looking for, keep trying to redefine your niche/target keywords and phrases. But, optimizing your site does work and is worth it in the end.

Patty Benton is a teacher who has taken her teaching abilities and created a coaching practice like no other. She began as a Virtual Assistant, building an amazingly diverse and professional team (www.professionaladminteam.com) providing support to Coaches who are looking to take their business to the next level through teleseminars, providing web and graphic design, as well as newsletter services (JERPAT, LLC). She became passionate about helping other women who desire to work from home, achieve their dreams. She partnered with Dolly Norris Hooker to bring a complete coaching program, The Missing Piece, LLC, that is designed to reach virtually every woman where she is at, and help to find her missing piece(s) to a fulfilling life (www.everywomansnorthstar.com). You can learn more by going to her blog at www.fromawomansheart.com.

© 2003 - 2010 JERPAT, LLC
You have permission to reprint this article electronically or in print, as long as the text and byline remain unedited. A courtesy copy of your publication would be appreciated.

Please follow the reprints guidelines provided with each article. If there are not reprint directions, please contact the author directly for reprint permissions. A courtesy copy of all articles used from this site is appreciated by the authors.